Individual Versus Group Coaching: Pros and Cons
February 24, 2022 by Aaaditya Goswami
As a coach, it's important for you to understand your clients' needs and the suitable method to cater to those needs. This means that the coachand the client must mutually agree upon whether they will be coached individually or as part of a group. Each of these coaching types has its own unique benefits and challenges that you need to balance based on the outcome you need to deliver for your coaching clients. Let's outline some factors that can help you make that decision.
Individual coaching is a one-on-one coachingsession between the coach and the client. In this type of coaching, the focus is on the individual and his or her specific needs and goals. This allows for a very personalized and customized coaching experience that can be tailored to the specific strengths and weaknesses of the client. Because of this focus on the individual, there is also a high level of accountability between the coach and the client, exactly like a partnership. Both parties are responsible for making sure that the coaching sessions are productive and result in positive change.
Perhaps the biggest benefit of individual coaching is the attention paid to the client's needs. Coaches like you can dedicate more time to clients, which can help you build deeper, more personal relationships and a better understanding of their needs. Furthermore, the client may feel more at ease addressing their concerns without other people present. More practically, in sessions of comparable lengths, an individual coaching session will allow a client to ask more questions and address more of their own needs than a group session.
However, there are some downsides to take note of before you commit to individual coaching. First and foremost, the cost of one-on-one sessions can be prohibitively expensive for clients (or alternatively, the price that a coach has to charge to appear affordable may not be worth the time and effort they put into it). Furthermore, depending on the nature of their program, the coach could potentially spend multiple sessions disseminating the same information to multiple clients, which is inefficient and time-consuming.
Another downside that is not often considered is the possible cost of having missed out on the benefits of group coaching. What might those benefits be? Let's discuss...
Group coachingis a type of coaching that involves multiple clients and a coach working togethertowards a similar desired outcome. The group members may or may not know each other, but they share a common interest to share and learn from one another.
Perhaps the most important benefit of group coaching is that the coaching is received not just from the coach, but from the other group members. They will ask questions you hadn't previously considered, and their responses to the coach's questions and prompts can be unexpected and even insightful. When done right, group coaching goes beyond one person coaching a bunch of individuals - it can result in a bunch of individuals, through synergy and contrast, coaching each other. And while it may be harder for the coach to hold each individual client accountable, they can be held accountable by other group members. Of course, the coach has to prompt and facilitate as necessary and ensure that the group dynamic is healthy and productive.
Clients will also generally spend less money on group coaching as they divide the cost of the coach's time and effort with other group members. Meanwhile, as a coach, you can make more money and spend less time coaching individual clients while potentially reaping equal rewards for your clients. At the same time, you can develop meaningful connections with multiple people through these sessions. This potentially has the added benefit of setting yourself up for future clients (whether for group or individual sessions), either through repeat-clients looking for further coaching, or through the clients' references.
However, while group-forming can result in many benefits, it may occasionally hinder clients as well. They may feel that they cannot express themselves fully due to the perceived judgement of other group members. Additionally, although contrast between group members can lead to healthy discussion due to differing perspectives, it may also be counterproductive if this contrast is expressed negatively. This challenge can be avoided by adding the right people to the right group so that the equation of the group dynamic can be motivational and positive. As a coach, you are partially responsible for maintaining a healthy group dynamic, an issue they don't have to consider when coaching individuals. By using a group coaching app like Uloo, it will be so much easier for you to manage the dynamic of your coaching group, while keeping them engaged and accountable.
Another challenge that you will need to account for in group coaching is that clients may feel that they lack the individual attention that they require or that the whole group coaching program doesn't really suit their goals. Simultaneously, you may not be able to dedicate as much individual attention and personalization to your clients as you would like. The need for individual attention to address specific needs is perhaps the deciding factor that distinguishes individual and group coaching.
It is worth noting that group coaching doesn't necessarily exclude clients from the benefits of individual coaching. They may be able to address their individual questions and needs through private communication with the coach after a group session. Of course, this depends on the size of the group, the availability of the coach, the overall structure of your group coaching, and most importantly, the extent of your clients' needs.
Which one to go for?
It's important to remember that neither coaching method is objectively better than the other. Instead, it is entirely up to you as a coach on how you would like to run your coaching business. While considering which way to go, the choice should also be made based on the clients' needs and the commitment of time and money that can be mutually agreed upon between them and you as their coach.